Martin Luther King once said:
“I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the CONTENT of their character”.
Keyword: “CONTENT”, not COLOR “CONTAINER”. And by content, contextually, I mean substance: what is inside or enclosed in something. Case in point, when you buy a bottle of Coke, you’ll find inscribed on the container “Property of The Coca-Cola Company”. This is to emphasize that you don’t own the bottle but the content.
There’s a huge difference between content and container. You can have the best packaging there is, but if your content is flawed, your campaign, product or brand is powerless – cause CONTENT is KING.
I once bought a GQ Mag ‘sake of a’ ‘Richard Branson’ Virgin Atlantic Ad I saw in it. Ever since, I’ve stocked myriads of magazines in this regard, including Entrepreneur, Fortune, Wired, and above all Harvard Business Review and the likes.
People watch DSTV for different reasons, mine is primarily for commercials. I love the campaigns I see on CNN, CNBC, BBC, and most importantly, Bloomberg.
My favorite TCV of all time is the Nike’s Colin Kaepernick Ad: Dream Crazy, while my favorite song is Entrepreneur by Pharrell Williams x Jay-Z. Both content are fluid, futuristic and hugely nostalgic.
99.9% of the movies, gospel messages and documentaries in my archive are some wort business, tech, finance, marketing, branding and/or advertising related.
Some say talk is cheap, but I beg to differ because I don’t talk for free. I’m in the business of words: I trade strategy, content and sales copy for a living.
Wonder why I have a 10 by 7 feet-size wardrobe, packed with books, DVDs, and other literary pieces, yet devoid of clothes?
The reason is simple;
CONTENT MEANS THE WORLD TO ME.